The Sketchnote Trifecta - Verbal To Visual - Doug Neill - visual note-taking, notes, doodling, sketchnote videos, education, entertain, inspire

The Sketchnote Trifecta

How do you create a presentation that fully resonates with your audience?

That’s the question we’ll be exploring today in this excerpt from our course How To Make Sketchnote Videos.

The goal of that course is to teach you not only the mechanics of making videos like those I share here, but also how to present your ideas in a way that engages your audience and moves them to action.

Here are the three pieces that I think are the most important in achieving that resonance, the combination of which I’m calling the sketchnote video trifecta.

Educate

The Sketchnote Trifecta - Verbal To Visual - Doug Neill - visual note-taking, notes, doodling, sketchnote videos, education, entertain, inspire

In order to achieve resonance, the first thing you must do with your video is educate. After all, you are using the sketchnote format to share with your audience a set of ideas. What’s important is that you clearly express those ideas both verbally and visually.

When the words that you use and the images that you sketch are clear and well-organized, the viewer will easily be able to follow along and also more likely to remember the ideas that you’re sharing.

Entertain

The Sketchnote Trifecta - Verbal To Visual - Doug Neill - visual note-taking, notes, doodling, sketchnote videos, education, entertain, inspire

But educating alone won’t do the trick. For your ideas to resonate, you must also entertain – you must delight your audience.

Thankfully there are lots of ways you can do that. I shoot for a curious an optimistic attitude and try to bring that energy both to the talking head portions and sketchnote portions of the video.

You might choose humor or some other element to bring up the entertainment value of your video.

When your viewer is entertained, they’ll be more receptive to the ideas that you’re sharing.

Inspire

The Sketchnote Trifecta - Verbal To Visual - Doug Neill - visual note-taking, notes, doodling, sketchnote videos, education, entertain, inspire

Finally, you must inspire. By the end of your video you want to leave your viewer with both a concrete takeaway (something from your video that they’ll carry with them) and a call to action (a way in which they can put into action the ideas you just shared).

The Trifecta

The Sketchnote Trifecta - Verbal To Visual - Doug Neill - visual note-taking, notes, doodling, sketchnote videos, education, entertain, inspire

When your video educates, entertains, and inspires, you will have created a video that fully resonates with your audience, and that’s the best way to achieve the impact that you’re shooting for.

If you enjoyed this lesson then you’ll love the full course! Check it out here: How To Make Sketchnote Videos.

Cheers,

-Doug

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Want To Dig Deeper?

If you’re new to the idea of sketchnoting and excited to develop more visual thinking tools, I think you’d enjoy our foundational course An Introduction To Visual Note-Taking.

If you’d like to make sketchnoted videos like the one you saw here, we’ve got a course for that too! Check out How To Make Sketchnote Videos.

And if you’re an educator interested in bringing visual note-taking into your classroom, check out Sketchnoting In The Classroom.